Bollywood, Denim Fashion, HNH, Style

The History of Jeans

Posted on by Reena NeGandhi
13
Jan

The inventors of Jeans were Jacob W. Davis and Levi Strauss in 1873. Jeans were first made for work clothes and the ability to handle tough jobs. They only much later turned into Fashion Items.

Jeans are named after the city of Genoa in Italy where they called it either a Jean or Jeane and it was manufactured there only. Levi Strauss relocated from Germany to New York in 1952 to join his brother who had a dry goods store.

In 1853 Levi Strauss then went to San Francisco to establish the Western Branch of the family dry goods business. During this time he also sold his denim cloth which was purchased by Jacob W. Davis who was a tailor from Reno Nevada. He then had a client who ordered a pair of his sturdy denims that could withstand hard work. Following this Davis wanted to patent this and joined hands with Levis Strauss to do so.

Jeans have been in our culture for the last 140 years more than we think. They were first working clothes then symbols of Disobedience only to then become fashion items.

Jeans are made of a material called Denim. Weavers of Nikes in France tried to reproduce the cotton corduroy that was famously made in the city of Genoa, in Italy, but with no luck and trial and error they created the fabric known to us as denim.

Indigo dye is a colour used for colouring the denim. It is an organic dye a distinctive blue colour. It was manufactured and first used in INDA.From India Indigo is imported to Egypt, Britain, Peru, Iran and Africa who also used indigo for dying.Indigo in India was made from plant Indigofera Tinctoria. It was used on Cotton as it was the easiest method of colouring. The only problem was that the colour didn’t last so long. Organic Indigo was used until the discovery of Synthetic Indigo in the lat 19th century. It became cheaper and variant colours were also developed for denim.

Today Denim is one of the top Fashion items in your closet. Today with over 1000 different brands and manufactures there is a wide variety of Denim that is now available. Following the denim pants denims were used to make Overalls and following more fashion items like jackets and dresses for women. Today we would be lost with out our denims and if you are able to find the most comfortable denims you have hit a your mark. Wearing denims for Business is also acceptable now. Enjoy your denims and be sure to create a fabulous look in them. #LoveMyDenims

Reena NeGandhi

Get ready for a fashion revolution coming your way this summer with Hiz & Herz Jeans – A blend of style and trend with a social touch. The first few lines sum up our brand philosophy that is to unite the youth and create awareness on the issue of gender equality and to educate the youth to work together. Our brand logo with the gender symbols, talk about the idea of men & women coming together for a better future. The use of bold brand colours depicts how strongly we believe in the cause. Hiz & Herz Jeans will be primarily catering to the peculiar taste of the Gen Y fashion with its denim Jeans and colourful T- shirts with bold prints. For the launch, we will be selling printed cotton T-shirts for males and females in different designs and prints. Hiz & Herz is a fashion with a cause and hence our clothing will strongly voice our ideology with its perky but meaningful messages on the Tees in vivid colours. For the Jeans, we are offering Skinny Fit Jeans and Tapered Fit Jeans for men and women since they are the most “in” and preferred fits. Also, our color palette will stick to the basic Blues, Blacks and Greys. We have looked at all costs to try to keep our clothing line affordable without compromising on fit, style and quality. Watch out for the denim fashion getting a sassy makeover with Hiz & Herz Jeans as we have designed jeans with different washes and styles with one unique style being overlap back pockets to enhance the entire look. And what’s more, is that each of our Jeans and Tees have their unique names. Exciting, isn’t it !! ( We knew it ). So empty your closet of the fashion that’s so passé and make way for Johnny, Billy, Stella and everyone else from Hiz & Herz Jeans. There’s a lot more coming to you this summer with Hiz&Herz. Hiz & Herz will launch as an online store and will sell to INDIA to begin with and will continue to add countries and products as we grow. P.S. Wait some more to find out who is Johnny, Billy, Stella & everyone else OR Subscribe to our newsletters and get all the privy stuff about Hiz & Herz straight to your inbox. About the Visionary Hiz & Herz Jeans is a brain child of Reena NeGandhi, a Canadian national with Indian roots from an extensive fashion background. She grew up in organized retail in Canada and worked for many top international brands including her biggest success being with Aldo Shoes and Guess Jeans. Today is very exciting as her dreams are about to become a reality and with the help of her strong teams she will be launching her fashion label with a cause, HIZ & HERZ this summer.