In Rome in 1992, a 45-year-old driving instructor was accused of rape. When he picked up an 18-year-old girl for her first driving lesson, he sexually assaulted her, then told her that if she was to tell anyone he would kill her. Later that night she told her parents and her parents helped her press charges. The rapist was convicted and sentenced to a lesser charge of indecent exposure. The victim appealed, and he subsequently was convicted of all charges. The accused appealed to the Italian Supreme Court, which overturned the conviction in 1998 because the victim wore tight jeans. It was argued that the jeans were so tight that the only way to have gotten them off was if she had helped her attacker remove her jeans, thus making the act consensual (“because the victim wore very, very tight jeans, she had to help him remove them… and by removing the jeans… it was no longer rape but consensual sex”). The Italian Supreme Court stated in its decision “it is a fact of common experience that it is nearly impossible to slip off tight jeans even partly without the active collaboration of the person who is wearing them.” As of 2008 the Italian Supreme Court has overturned their findings, and there is no longer a “denim” defense to the charge of rape.
This ruling sparked widespread protest. The day after the decision, women in the Italian Parliament protested by wearing jeans and holding placards that read “Jeans: An Alibi for Rape”. As a sign of support, the California Senate and Assembly followed suit. Soon Patricia Giggans, Executive Director of the Los Angeles Commission on Assaults Against Women (now Peace Over Violence), made Denim Day an annual event. As of 2011 at least 20 U.S. states officially recognize Denim Day in April. Wearing jeans on this day has become an international symbol of protest against such attitudes about sexual assault.
(Notes taken from Wikipedia)
Every year on Denim Day people are encouraged to wear jeans to support this cause. A women wearing jeans and therefore asking for Rape is just outrageous. Taking a stand each year keeps us more aware of this and takes a stand that women have the right to wear what they want. HIZandHERZjeans supports Denim Day every year and we are the first to promote it in INDIA. We have been doing this for the last two years but we need to make more in INDIA aware of this. Join us next year in May for the next Denim Day. Denim Day was started in Los Angeles and is where it is based but it has caught on Internationally as well. #SupportDenimDay