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    Home  /  Bollywood   /  What is Denim Day

    What is Denim Day

    By
    Bollywood
    In Rome in 1992, a 45-year-old driving instructor was accused of rape. When he picked up an 18-year-old girl for her first driving lesson, he sexually assaulted her, then told her that if she was to tell anyone he would kill her. Later that night she told her parents and her parents helped her press charges. The rapist was convicted and sentenced to a lesser charge of indecent exposure. The victim appealed, and he subsequently was convicted of all charges. The accused appealed to the Italian Supreme Court, which overturned the conviction in 1998 because the victim wore tight jeans. It was argued that the jeans were so tight that the only way to have gotten them off was if she had helped her attacker remove her jeans, thus making the act consensual (“because the victim wore very, very tight jeans, she had to help him remove them… and by removing the jeans… it was no longer rape but consensual sex”). The Italian Supreme Court stated in its decision “it is a fact of common experience that it is nearly impossible to slip off tight jeans even partly without the active collaboration of the person who is wearing them.”[1] As of 2008 the Italian Supreme Court has overturned their findings, and there is no longer a “denim” defense to the charge of rape.[2] 
    This ruling sparked widespread protest. The day after the decision, women in the Italian Parliament protested by wearing jeans and holding placards that read “Jeans: An Alibi for Rape”. As a sign of support, the California Senate and Assembly followed suit. Soon Patricia Giggans, Executive Director of the Los Angeles Commission on Assaults Against Women (now Peace Over Violence), made Denim Day an annual event. As of 2011 at least 20 U.S. states officially recognize Denim Day in April. Wearing jeans on this day has become an international symbol of protest against such attitudes about sexual assault.
    (Notes taken from Wikipedia)
    Every year on Denim Day people are encouraged to wear jeans to support this cause.  A women wearing jeans and therefore asking for Rape is just outrageous.  Taking a stand each year keeps us more aware of this and takes a stand that women have the right to wear what they want.  HIZandHERZjeans supports Denim Day every year and we are the first to promote it in INDIA.  We have been doing this for the last two years but we need to make more in INDIA aware of this.  Join us next year in May for the next Denim Day.  Denim Day was started in Los Angeles and is where it is based but it has caught on Internationally as well.  #SupportDenimDay
    Reena NeGandhi
    Designer/Stylist HIZandHERZjeans

    Get ready for a fashion revolution coming your way this summer with Hiz & Herz Jeans – A blend of style and trend with a social touch. The first few lines sum up our brand philosophy that is to unite the youth and create awareness on the issue of gender equality and to educate the youth to work together. Our brand logo with the gender symbols, talk about the idea of men & women coming together for a better future. The use of bold brand colours depicts how strongly we believe in the cause. Hiz & Herz Jeans will be primarily catering to the peculiar taste of the Gen Y fashion with its denim Jeans and colourful T- shirts with bold prints. For the launch, we will be selling printed cotton T-shirts for males and females in different designs and prints. Hiz & Herz is a fashion with a cause and hence our clothing will strongly voice our ideology with its perky but meaningful messages on the Tees in vivid colours. For the Jeans, we are offering Skinny Fit Jeans and Tapered Fit Jeans for men and women since they are the most “in” and preferred fits. Also, our color palette will stick to the basic Blues, Blacks and Greys. We have looked at all costs to try to keep our clothing line affordable without compromising on fit, style and quality. Watch out for the denim fashion getting a sassy makeover with Hiz & Herz Jeans as we have designed jeans with different washes and styles with one unique style being overlap back pockets to enhance the entire look. And what’s more, is that each of our Jeans and Tees have their unique names. Exciting, isn’t it !! ( We knew it ). So empty your closet of the fashion that’s so passé and make way for Johnny, Billy, Stella and everyone else from Hiz & Herz Jeans. There’s a lot more coming to you this summer with Hiz&Herz. Hiz & Herz will launch as an online store and will sell to INDIA to begin with and will continue to add countries and products as we grow. P.S. Wait some more to find out who is Johnny, Billy, Stella & everyone else OR Subscribe to our newsletters and get all the privy stuff about Hiz & Herz straight to your inbox. About the Visionary Hiz & Herz Jeans is a brain child of Reena NeGandhi, a Canadian national with Indian roots from an extensive fashion background. She grew up in organized retail in Canada and worked for many top international brands including her biggest success being with Aldo Shoes and Guess Jeans. Today is very exciting as her dreams are about to become a reality and with the help of her strong teams she will be launching her fashion label with a cause, HIZ & HERZ this summer.